The empire strikes back! And has it done with full force? Any one updated on the scenario of cricket in India will surely know the over-hyped situation of cricket and the currently popular Indian Premier League cricket. With the economic clout that is present with the big names concerned with this novelty in cricket, this sport has certainly become the point of focus of cricketers worldwide.
The investment of mammoth amounts of money into this venture has certainly put all focus of the media into this sport. Already, as it is said world over that cricket is not a sport but an obsession in India. When this obsession has joined hands with the rich and famous and those in show business, there can be nothing bigger and better.
With the Indian Premier League cricket matches starting in April 2008, things have proceeded from the inception stage and auctions are being held. Millions are being invested in the cricket players who are on board this venture. The largest real estate developer in India, DLF has paid US$50 million for the rights to the title of the IPL for the next five years. Players from many countries have been roped in with the support of the International Cricket Council.
However, with so much money going in to IPL cricket, sportsmen associated with other sports have showed great concern. This is because this whole venture will have an effect on the sponsorships for other games and especially with the Beijing Olympic Games just around the corner.
In spite of all the speculations related to this newly formed league in India, the misconceptions of those countries which considered India as some poor Third World state have been crushed. Its time they are made familiar with the Indian passion for excellence, sheer luxury and pure style!